This year’s 3daysofdesign theme, KEEP IT REAL, isn’t just a slogan, it’s a timely call to action.
The 2025 event segmented its position as Europe's leading furniture festival of creativity and design, championing individuality and authenticity, with a strong undercurrent of environmental consciousness.
Over 400 exhibitors welcomed design lovers from around the globe to Copenhagen.
Whether you came for the furniture, lighting, innovative materials and manufacturing, or simply to soak up the atmosphere, there was plenty to discover, both new and reimagined classics.
What sets 3daysofdesign apart is its setting, as the festival spills out into every corner of the city. From polished showrooms and independent galleries, the whole of Copenhagen plays host.
More brands are opting out of the more commercial fairs and making Denmark’s capital their design week of choice.
Highlights From Around the City
New uses of materials, sustainability and circularity were at the heart of it all, as many brands embraced recycled textiles to express a more considered, tactile approach.
Artek marked its 90th birthday with a standout collaboration with Finnish design favourite Marimekko.
Together, they offered a first glimpse of a vibrant new collection set to launch in September, an uplifting mix of classic form and patterns.
HAY’s HQ on Østergade was busy all week, and for good reason. One of the hottest tickets in town, the showroom unveiled a fresh wave of launches, including a reissue of Mario Bellini’s ‘Amanta’ chair, a masterclass in retro flair with contemporary relevance.
Carl Hansen & Søn’s new showroom offered a more relaxed pace and was a welcome pitstop to explore their expanding outdoor range where timeless craftsmanship met with fresh air living.
At Fritz Hansen, heritage and innovation came together in Shaping Lasting Design, a beautiful nod to 153 years of Danish craftsmanship.
The exhibition reflected on how tradition and progress can go hand-in-hand, creating pieces designed to endure.
Vitra introduced a new chapter in its Slow Chair story, now available as a sofa and dressed in a range of elegant, updated colours, proof that good design really does age well.
Arper impressed with a showcase of its 2025 collection, all rooted in sustainability.
Visitors stepped into an immersive space that told a clear story, that good design today needs to be both intelligent and responsible.
Mater continues to push boundaries, transforming waste into beautifully made furniture using cutting-edge technology.
Their blend of innovation and sustainable thinking is proof that circular design isn’t just a concept, it’s already here.
Muuto stayed true to its name, offering new perspectives on Scandinavian design.
Their HQ was buzzing with activity, from product launches and sneak previews to the reveal of the Muuto Design Contest winners.
Standouts included work from the likes of Cecilie Manz, Anderssen & Voll, and Studiopepe.
Normann Copenhagen delivered one of the most expressive exhibitions of the festival with UNFRAMED, a multi-storey installation blurring the line between art and utility. It was design at its most imaginative.
Tom Dixon went compact but impactful with THE SHOP, a sleek pop-up in the heart of the city.
On show were AW25 lighting launches, SOFT, WHIRL and POSE, as well as a sneak peek at the SS26 collection, including JACK, the latest addition to the brand’s portable lighting family.
A Thread That Ran Through It All
Among the bold statements and eye-catching displays, one message stood out across the board: create more from less.
Whether through minimalist forms, sustainable materials, or smart production methods, brands showed how stripping things back can actually add more meaning, more value, and more longevity.
This was often expressed through muted tones with the odd explosion of colour.